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Caveat Emptor

The opinions expressed on this page are mine alone. Any similarities to the views of my employer are completely coincidental.

Tuesday, 8 October 2013

Common sense about big data

Tiziana Nazio tipped me off about this great keynote address by Mick Couper to the European Survey Association Association. It's called: Is the Sky Falling?: New Technology, Changing Media, and the Future of Surveys. It's an important corrective to all the hype. By the way, Google thinks I am a female aged 25-34 with an interest in classic films. Well that's one in three right. Check yourself out at:


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