World Poetry Day and Social Mobility

Today is UNESCO World Poetry Day, so here's a poem by Tony Harrison titled Social Mobility.

Ah, the proved advantages of scholarship!
Whereas his dad took cold tea for his snap,
he slaves at nuances, knows at just one sip
Chateau Lafitte from Chateau Neuf du Pape.

Two worlds, irony, scepticism and just a hint of self loathing, all in four lines: not bad going.

Alan Milburn and Loft Ladders

You couldn't make it up. If you go to what appears to be Alan Milburn's  personal website  the first thing you read is a piece of marketing guff for loft ladders. Is this a shrewd piece of product placement by a potential social mobility "Czar"? Or has someone just bought the domain name?